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Ailsa Page

Managing Director at AP Marketing Works
Known as the “Marketing Dynamo”, Ailsa Page is a marketing and small business expert, a Fellow of the Australian Marketing Institute and a Certified Practising Marketer with over 20 years marketing experience. She has successfully owned and run four businesses, including AP Marketing Works, and is a judge on the Telstra Business and Women’s Awards.

Articles by Ailsa Page

4 ways to turn a quote into a sale

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By Ailsa Page

It’s a classic Catch 22 for businesses, particularly those offering services. You charge for your time, IP, ideas and advice but you have to give some of it away in order to get the sale.

Avoiding the dreaded ‘scope creep’

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By Ailsa Page

If there’s one thing that can fill a consultant with dread, it’s the constant tiny little requests to add onto an original scope of work – here’s how to stop it.

5 ways to prepare for Christmas (in July!)

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By Ailsa Page

Christmas is the biggest time of year for retailers, but it always sneaks up on us. This year, flip the script and prepare for Christmas, in July.

10 things to set yourself up for a great start to the new financial year

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By Ailsa Page

The great thing about the end of financial year is that you get to start over – so even if this year wasn’t the best you have a chance of re-invention.

5 ways to build a strong customer base from day one

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By Ailsa Page

The hardest and often the most expensive part of business is finding customers, so it’s important to hang on to them from day one. 

3 ways to stand out in a crowded hospitality market

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By Ailsa Page

Do you want to start your dream café or restaurant but are worried you may not stand out from the crowd?

4 ways to sell a service

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By Ailsa Page

Selling a service can be harder than selling an actual item that potential customers can touch – and selling something intangible needs different tactics.

6 tips for getting testimonials

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By Ailsa Page

Customer testimonials are one of the most powerful forms of promotion you can have, but getting those testimonials can be awkward.

4 people you need when opening your first retail store

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By Ailsa Page

Opening a bricks and mortar retail store for the first time ever is exciting, but also a little bit daunting – so it’s best to get help.
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