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Ailsa Page

Managing Director at AP Marketing Works
Known as the “Marketing Dynamo”, Ailsa Page is a marketing and small business expert, a Fellow of the Australian Marketing Institute and a Certified Practising Marketer with over 20 years marketing experience. She has successfully owned and run four businesses, including AP Marketing Works, and is a judge on the Telstra Business and Women’s Awards.

Articles by Ailsa Page

3 ways customer research can help your business

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By Ailsa Page

Customer research is often overlooked in business, but given your customers are the foundation of your business it should be front and centre.

Free marketing that makes a difference

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By Ailsa Page

There’s nothing better than good marketing that helps to keep customers coming back. Except, of course, it’s good marketing that’s free.

5 reasons why you should find your perfect business match

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By Ailsa Page

In small business, we like to think that we can do it alone. But there are real benefits in forming a perfect match with another business.

5 marketing must-dos each week

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By Ailsa Page

It’s a fact: business owners are time-poor. But your marketing machine is vital to the success of your business, so keeping the momentum going is vital.

5 marketing must-dos each week

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By Ailsa Page

It’s a fact: business owners are time-poor. But your marketing machine is vital to the success of your business, so keeping the momentum going is vital.

10 tips for keeping customers happy during the returns process

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By Ailsa Page

The return of a sale doesn’t mean the end of the customer relationship. Find out how to turn the returns process into a sales opportunity.

Making yourself invaluable to your clients

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By Ailsa Page

Imagine providing so much value to your clients that they keep coming back for more and more business. They see you as an integral part of them team and don’t know how they ever got along before you arrived.

The dos and don’ts of selling to prospective clients

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By Ailsa Page

Alisa Page believes selling is an art and a science, and it’s all about understanding what your customer’s needs are and how they think about things.

New marketing options, old marketing dilemma

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By Ailsa Page

With many options available to businesses it can be challenging to refine marketing choices. Your best path to success is with a film strategy in hand.
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