Duncan Campbell

Duncan Campbell

Duncan has more than 40 years' experience in the media: print, radio, web, video and marketing communications. His most recent work has been in the business software industry, where he has been profiling businesses that use ERP software. Duncan has worked as a journalst, sub-editor, editor, and managing editor.

Articles by Duncan Campbell

4 costs businesses incur by insisting on manual data entry

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By Duncan Campbell

As a business grows, the need to move away from manually entering and managing data grows exponentially. In this article, we describe what’s at risk by putting off automation.

Social media: keeping companies responsible

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By Duncan Campbell

Used wisely, social media platforms will be a force for positive change and recent events indicate how corporate players should consider developing their social strategies.

Why AI is the future of customer experience

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By Duncan Campbell

Imagine you’re attending a trade event when something resembling a miniature Dalek trundles up to you. Instead of croaking “exterminate!” it asks you in a friendly voice if you’d like to take an interactive survey.