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Tim Nicholas

Articles by Tim Nicholas

3 principles of using social media to grow sales

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By Tim Nicholas

Social media marketing is still a relatively new practice and can seem an elusive strategy to get right, but there are some basic tenets to stick to.

7 ways to turn Christmas traffic into new customers

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By Tim Nicholas

If you run a business where foot traffic or website traffic are critical factors to your success, then Christmas is a vital time of year to get more visits and sales. Here are some ideas for turning once-off Christmas shoppers into loyal customers.

How to build a better website

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By Tim Nicholas

Is it time to build or reinvigorate your business website? Here’s a step-by-step guide to covering all the essentials.

7 tips to boost leads from your business website

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By Tim Nicholas

Want to make the most of your business website? Here are seven ways to boost leads.

Marketing for startups: use testimonials for maximum impact

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By Tim Nicholas

Promoting the founder’s personal credentials through the astute use of testimonials can help the business to gain a quick boost in credibility.

Customer loyalty programs: should your business have one?

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By Tim Nicholas

Large organisations like airlines and grocery retailers have the financial capability to invest millions of dollars into a loyalty program. Small to medium companies cannot invest that sort of money. So what are the options?