Building a bespoke brand in a competitive services niche

The Bespoke Corner has all the hallmarks of a classic tailoring business: style, service and more swatches than you can poke a stick at. It’s what sets the brand apart that makes the business a success.

Operating at the intersection of product and services, co-founders Miles Wharton and Rami Mikhael have managed to carve out a niche in the hotly competed tailored apparel market through the use of judicious brand management and an unwavering dedication to customer service.

Originally launching in Paddington, the pair have gone on to open a second shopfront on Toorak Road in South Yarra, bucking the trend that has seen many similar outfits go out of business in recent years.

So, what can new business owners learn from these gentlemen reviving the art of the traditional suit tailor?

Customers of The Bespoke Corner rave about the experience on offer (make an exclusive fitting appointment and you’ll be sipping single malt while perusing the wares in no time), citing everything from in-store design, the openness and engaging nature of the staff and even the prices.

Whether it’s retail practices or savvy branding nous, there’s a takeaway for every entrepreneur in this tale.

Get a glimpse inside The Bespoke Corner and at its co-founders’ vision for branding success by watching the below video.

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