Once upon a time I believed to be successful in business, I needed to look, act and think in certain prescribed ways. That was a mistake.
Australia does a mountain of research, but little of it ends up as innovation that benefits Australia – how do you change that?
You’ve heard about disruptive technology – but it’s not until you see real-life examples of long-established, businesses failing that it becomes clear just how disruptive these can be.
Facebook advertising enables marketers to use powerful information to refine their strategies so they become increasing more efficient and effective.
Commissioning a graphic designer to come up with a great logo for your new business is often the first thing done, but it really shouldn’t be.
Any successful business needs new customers. If you’re too scared to talk to new people, it’s unlikely that you’ll grow as fast as you’d like to.
Customers are an important part of a business. In fact, without them, you have no business. Knowing exactly how much they’re worth is key to whether your business will flourish or not.
Grace is usually thought of as a feminine trait, and it is – just not in the way you think.
It’s easy to get distracted by Twitter, but the savvy business owner can still draw value from their feed by discovering and digesting useful content.