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Spruik Stories: A recipe for success with Sugar Plum Cakes and Desserts

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By Patrick Stafford

It’s fair to say Australians have become obsessed with cooking over the past five or six years. Thanks to shows like Masterchef and My Kitchen Rules, we love watching good cooks dish up delicious food – and we often love giving it a go ourselves. It’s also true we’re a nation of business owners. With […]

Marketing for startups: use testimonials for maximum impact

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By Tim Nicholas

Promoting the founder’s personal credentials through the astute use of testimonials can help the business to gain a quick boost in credibility.

Making yourself invaluable to your clients

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By Ailsa Page

Imagine providing so much value to your clients that they keep coming back for more and more business. They see you as an integral part of them team and don’t know how they ever got along before you arrived.

How to prevent yourself from hating your business

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By Phoebe Netto

Whether working for someone else or as the manager of your own company, there are things you can do to avoid hating your business.

7 steps to a successful stocktake

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By Heather Smith

A regular stocktake helps you make informed decisions about managing your processes – and gives you clarity on profitability. Here are seven steps to a successful stocktake.

5 myths about business growth… and how to overcome them

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By Sue Hirst

People tend to hold misconceptions about the benefits of business growth that, if not overcome early, can end up seriously damaging long-term viability

Customer loyalty programs: should your business have one?

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By Tim Nicholas

Large organisations like airlines and grocery retailers have the financial capability to invest millions of dollars into a loyalty program. Small to medium companies cannot invest that sort of money. So what are the options?

How to manage cash flow in a seasonal business

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By Colin Dunn

Here are some suggestions for managing cash flow for businesses that earn big for just part of the year.

5 things I wish I learned earlier about business

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By Liam Shorte

I have always tried to learn from others who have been in business much longer than me and take on their advice. Here are a few I wish I learned sooner.
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