New businesses can spend a lot cash telling the world they exist. But what if you could inspire people to rave about your product or service for free?
You’ve probably heard about all sorts of startups being funded by venture capital (VC) – but is it right for you?
One of the biggest decisions a business owner will make is choosing the brand IP for their new venture, but if they get it wrong it can lead to a lot of heartache.
While failure has become more socially acceptable and entrepreneurs are willing to talk about their struggles, setbacks in business still hurt.
An inexperienced entrepreneur may turn to those closest to them for funding – and there’s nothing wrong with that, but there is potential for conflict.
A mindset is simply a collection of beliefs and thought patterns, and while it seems like they rule our lives — your mindset can be shifted.
Most businesses find it easier to provide quality customer service in-person, but the online experience a customer has with your business is vital.
If there’s a “tech-lash” underway, it’s businesses that embrace their humanity who will end up on top – and that’s great news for SMEs.
When people think about a business’s identity, they only think about the stuff they can see – but what they can hear is equally as important.