Dealing with ‘lumpy’ cash flow isn’t just spooky – it can be downright ghastly if you’re not prepared.
Marketing is a now a combination of online and offline activities, but to get the biggest bang for your buck you need to link both.
Most businesses find it easier to provide quality customer service in-person, but the online experience a customer has with your business is vital.
Amazon is often painted as the harbinger of doom for established retail businesses, but many small operators can profit if they play their cards right.
When you’re dreaming of taking your retail business to the next level, it’s hard to imagine anything more exciting than opening the doors to your very own shop.
It’s easy to get stuck in the day-to-day of running a retail business, but finding time to surprise and delight your customers is key to ongoing success.
If you ever thought you were in the business of selling an item or a service, think again. You’re actually in the business of selling an experience.
Pricing is often thought as a way to increase market share or profit, but it can also be the most valuable marketing tool in your kitbag.
Meeting customer expectations is vitally important for small businesses – but it’s not always easy to meet them when time and resources are scarce.