Most businesses find it easier to provide quality customer service in-person, but the online experience a customer has with your business is vital.
If there’s a “tech-lash” underway, it’s businesses that embrace their humanity who will end up on top – and that’s great news for SMEs.
When people think about a business’s identity, they only think about the stuff they can see – but what they can hear is equally as important.
Hands up if you’ve ever had to make a hard decision that has impacted your customers. How many of you did that before you even shipped?
In content marketing, creating content is only half the battle. The other half is figuring out where to put it.
‘No’ isn’t a common word in a typical business owner’s lexicon because it would be mad to turn away an opportunity, right?
Amazon is often painted as the harbinger of doom for established retail businesses, but many small operators can profit if they play their cards right.
Small business owners are micromanagers by necessity, but as the business grows, those who don’t give up control end up doing more harm than good.
Over the last decade or so, one of the areas which has evolved the most is search engine optimisation (SEO) – so it’s important to keep on top of changes.