Making the choice to safeguard your brand early in your small business journey can help save you from the stress and cost of having to rebrand if you infringe on someone else’s trade mark.
In this episode of Fiscal Therapy, Richard Miller, brand director at Crisp and Co, discusses the importance of building a competition-crushing brand.
When establishing your brand, it’s important to check that your name, logo or other element of branding isn’t already trade marked by someone else.
Key aspects of your business IP such as logos and branding shouldn’t be left vulnerable to theft or imitation. Here’s exactly what’s at risk.
From registering your business name to getting an ABN and understanding trademarking, this article will show you how to get set up quickly and easily.
Start here to begin designing a strategy to grow your brand on LinkedIn, whether that’s as a business or as a professional.
So you’ve taken the plunge and moved your business, or part of it, online? Building trust in this new channel is your next priority.
In lockdown conditions, business owners are uncertain of how to best market their offering, or whether to market at all. Here’s how to do good and win hearts.
By all accounts, it’s been a shocking start to the new decade for the retail landscape. A myriad of high-profile bricks and mortar retailer departures have prompted a flurry of questions about the future of this sector in Australia.