All businesses face crisis of perception from time to time, so how do you best navigate those choppy waters?
People get serious value simply from engaging in a strong relationship built around trust.
If you think your small or medium-sized business can’t compete with a global brand, think again. Here are five key areas to focus on.
In a world first, leading accounting software and business solutions provider MYOB launches its new brand in space.
How slick is your sales pitch? Can you summarise what your business does in just 60 seconds?
When a person registers a domain name, they do not take ownership of it. Rather, they are granted a license to use the domain name. This license can be terminated in certain situations.
You’ve heard about Instagram’s 400 million users and are ready to dip into this social media network. Here are four pillars for success on Instagram.
Trade marks are a subject of mystery to many businesses. However, with thousands of new businesses (and new brands) popping up every year, it is crucial for you to understand the purpose and importance of trade marks.
There are two schools of thought on whether pay-per-click is effective for brand names; one of which I believe and one of which I find tenuous at best.