Making the choice to safeguard your brand early in your small business journey can help save you from the stress and cost of having to rebrand if you infringe on someone else’s trade mark.
Discover how images, graphics, and videos can deeply resonate with your target audience and directly influence how you can maximise your business growth.
In this episode of Fiscal Therapy, Richard Miller, brand director at Crisp and Co, discusses the importance of building a competition-crushing brand.
IP Australia: Push for trade marks to protect small business brands Less than 1.3 percent of Australian small businesses own a trade mark for their brand, creating the real risk of IP theft and copycatting.
Branding is much more than just the name or logo given to a small business. It extends to the emotions you feel when you think of the company, writes Nina Hendy.
Having somebody else rip off your branding to cash in on your hard work is frustrating. That’s why understanding trade marks is so important.
Commissioning a graphic designer to come up with a great logo for your new business is often the first thing done, but it really shouldn’t be.