Marketing

Should my business use PR? Here’s what you need to know

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By Ailsa Page

What is public relations (PR) and is it something that all businesses can use? Is it something that as a business owner you or your staff can do or does it need to be outsourced to a professional?

How to get maximum value from a trade show

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By Kellie Byrnes

Whether you’re a tradie getting ready to have your own stand at a renovation show, or a builder or construction owner preparing to exhibit at a design, architecture, building and construction expo, it’s important to prepare and be strategic.

Under new management: You’ve bought a hospitality business – now what?

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By Renae Smith

When taking over an existing hospitality business, there’s plenty of work that needs to be done after the sale has been finalised in order to ensure the transition to new ownerships is a successful one.

4 things to look for when hiring a digital agency

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By Renae Smith

Digital agencies are popping up all over Australia and with hundreds to choose from, it’s important to select a digital agency which not only knows what its doing, but also understands your specific needs.

The totally unexpected places to find new trades leads

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By Beatrix Holland

Traditionally, tradies get jobs from people calling them up or through word-of-mouth, but what happens when the work dries up? Here are a few unexpected places you can hit gold…

3 ways to grab more referrals for your tradie business

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By Kellie Byrnes

As a busy tradie, you no doubt have very little time to spend on marketing each month. It’s why word-of mouth is so valuable.

What you need to know about your business website

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By Beatrix Holland

Hanging out your shingle used to mean putting up a sign to let people know that you were in business. The best comparison today is setting your website live.

Social media: keeping companies responsible

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By Duncan Campbell

Used wisely, social media platforms will be a force for positive change and recent events indicate how corporate players should consider developing their social strategies.

4 ways this post helps your LinkedIn content shine

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By James McGrath

Publishing on LinkedIn can feel like yelling into an empty room if your content isn’t cutting through. Here are four ways to get your followers clicking.
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