In tech, human-centred design is best achieved in close consultation with the end user. Who better to facilitate this exchange than the sales team?
When your living comes from your intellectual property through freelance work, being asked to ‘pick your brain’ feels like giving away your livelihood.
Selling a service can be harder than selling an actual item that potential customers can touch – and selling something intangible needs different tactics.
A website is a big investment, and the key to making sure your site is the prime destination for your customers or industry is getting your SEO game right.
One of the biggest barriers to a great business conversation is a person’s job title.
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
It’s still possible to build a business on platforms like Instagram – but it is more difficult than in the ‘golden days’ of social media. Here are some tips on how to make it work.
It is critically important for you, as a business owner, to contact your accountant without worrying about how much you might get charged for the privilege.
4 steps to get more sales from your website The new year offers an opportunity to look at how you could be doing things better – and what better way to start than figuring out how to bag more sales?