As we celebrate World Intellectual Property Day on April 26, it’s a good time for your business to take stock of your intellectual property (IP) rights.
Making the choice to safeguard your brand early in your small business journey can help save you from the stress and cost of having to rebrand if you infringe on someone else’s trade mark.
Discover how you can protect your small business’s intellectual property and how it can be a game-changer, enhancing innovation and empowering growth.
Choosing a business name is a big decision that significantly impacts how your customers perceive the business and distinguish it from your competitors.
When establishing your brand, it’s important to check that your name, logo or other element of branding isn’t already trade marked by someone else.
Key aspects of your business IP such as logos and branding shouldn’t be left vulnerable to theft or imitation. Here’s exactly what’s at risk.
IP Australia: Push for trade marks to protect small business brands Less than 1.3 percent of Australian small businesses own a trade mark for their brand, creating the real risk of IP theft and copycatting.
From registering your business name to getting an ABN and understanding trademarking, this article will show you how to get set up quickly and easily.
Branding is much more than just the name or logo given to a small business. It extends to the emotions you feel when you think of the company, writes Nina Hendy.