Renae Smith

Renae Smith

Renae has had a high level career in Business and is currently the Director of several Australian companies, including her boutique hospitality public relations and brand development agency, The Atticism. Her executive-level business experience, combined with extensive ‘hands on’ experience in the hospitality industry, allows Renae to offer advice on all aspects of brand building and business management. Renae has been interviewed about her leadership skills in Australia, Europe and the USA and has been a finalist in several Australian business awards for her approach to PR and business management.

Articles by Renae Smith

Seven ways you can improve the employee experience

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By Renae Smith

Discover how an improved employee experience enhances productivity, promotes engagement, and increases employee retention.

5 business trends to watch in 2023

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By Renae Smith

Recession may be the hot topic for many, but there are other trends impacting business worth keeping an eye on this year.

Gen Z in the workplace: An employer’s guide

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By Renae Smith

As Gen Z increasingly enters the workforce, what do employers need to know to get the best out of this cohort? Here’s what the research shows.

Starting a business 101: How to pitch to investors

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By Renae Smith

If you need to secure working capital to start or grow your business, you might consider pitching the concept to investors. This guide shows you how.

Explained: Dropshipping for small businesses

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By Renae Smith

In this article, Renae Smith puts dropshipping under the microscope so you understand exactly what it is, and how you can get the most value from it.

Top 5 cybersecurity threats to small business in 2022

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By Renae Smith

Whether you transact with customers online or just use internet banking for business, here are cyber security threats you’re potentially exposed to.

Human resource management (HRM): How to build your team

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By Renae Smith

All the basics on human resource management, including how to revamp your HRM strategy to turn your employees into a productive team.

How to plan for ongoing tech investment in business

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By Renae Smith

Whether you run a small business or a large enterprise, having a well-planned technology strategy is essential to the growth and ongoing success.

Supply chain security: Why data-led insights are big business

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By Renae Smith

Supply chain security has been highlighted as an integral area of focus for businesses as COVID-19 and closed borders take their toll.
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