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Sue Hirst

Co-founder of CFO On-Call
As a co-founder of CFO On-Call, Sue Hirst understands that the secret to successful business financial management is: your net income should exceed your gross habits. CFO On-Call’s objective is to translate complex financial concepts into simple English, to help business owners make sense of the numbers and use them to achieve better profit, cash flow and lifestyle.

Articles by Sue Hirst

4 ways to make sure your business sees the next upturn

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By Sue Hirst

There are plenty of stories about businesses doing it tough. If your business is experiencing profit or cash-flow squeeze, here are some ideas to help you weather the storm.

Six steps to better job management – and profit

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By Sue Hirst

With so much going on in business, it can be a daunting exercise to know what to work on first to improve profits. Methods evolve over time and different people do things their own way. If you want to create a better outcome for your customers and your business, here are some high-level points to consider.

5 myths about business growth… and how to overcome them

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By Sue Hirst

People tend to hold misconceptions about the benefits of business growth that, if not overcome early, can end up seriously damaging long-term viability

10 tips for choosing a great business advisor

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By Sue Hirst

Finding the right business advisor can be a minefield as there are literally thousands of people offering advice — some are fantastic, some are dreadful.