Employer resources

How to conduct better job interviews

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By Renae Smith

Running job interviews is something some business operators take in their stride, while others dread them. Regardless of how you feel about conducting an interview, you can become more effective with these pointers from Renae Smith.

Offering your employees the right types of benefits

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By Benjamin Kluwgant

Keeping your staff motivated is key to achieving workplace productivity. While the most common form of motivation is through incentivising employees, it’s important to be aware of which employee benefits are most likely to drive the best results.

7 traits that make great business leaders

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By Kellie Byrnes

Not everyone is cut out to lead a business, as it takes a special combination of skills and attitude to be successful. In this article, Kellie Byrnes explores the seven critical traits every business leader must have.

How to design epic SEO strategies for small business marketers

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By Benjamin Kluwgant

One of the most powerful tools known to businesses today is the use of Search Engine Optimisation (SEO). Understanding what it is and knowing how to harness its huge potential, is crucial in order to survive in today’s competitive marketplaces.

How to measure an influencer’s ROI

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By Renae Smith

How to effectively measure an influencer’s ROI would have to be one of the most commonly discussed topics we have at our agency, as well as at PR and marketing panel discussions around the country, writes Renae Smith.

9 ways your business can benefit from hosting events

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By Ailsa Page

Ever considered hosting a business event? Not only can hosting events be great for attendees, they also drive a lot of business to the host. Here are nine ways Ailsa Page sees events working for you.

5-step approach to PR for small businesses

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By Odette Barry

Public relations, more commonly known as PR, is one of the most effective ways to market your offering, if you’re able to get your story in front of the right journalists. In this article, veteran PR strategist Odette Barry shares her wisdom.

Real estate woes? Maybe it’s time to move premises

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By Kellie Byrnes

With rental overheads taking up a significant portion of most businesses costs, it’s important to know when you’re in a space that’s working for you, and when it’s time to move on.

IT support to tech trailblazer – Lee Timutimu’s story

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By Kellie Byrnes

Lee Timutimu combined his experience with technology and Māori storytelling and used it to create a novel startup: Arataki Systems. But his journey demonstrates that success in business is as much about drive as it is knowledge or skill, writes Kellie Byrnes.
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