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5-step approach to PR for small businesses

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By Odette Barry

Public relations, more commonly known as PR, is one of the most effective ways to market your offering, if you’re able to get your story in front of the right journalists. In this article, veteran PR strategist Odette Barry shares her wisdom.

Real estate woes? Maybe it’s time to move premises

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By Kellie Byrnes

With rental overheads taking up a significant portion of most businesses costs, it’s important to know when you’re in a space that’s working for you, and when it’s time to move on.

IT support to tech trailblazer – Lee Timutimu’s story

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By Kellie Byrnes

Lee Timutimu combined his experience with technology and Māori storytelling and used it to create a novel startup: Arataki Systems. But his journey demonstrates that success in business is as much about drive as it is knowledge or skill, writes Kellie Byrnes.

How to tell if you need to switch suppliers

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By Ailsa Page

Are you a loyal customer and stick with the same suppliers through the good times and the bad? Or are you happy to shop around and switch suppliers based on the best deal?

4 key practices behind sustainable business growth

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By Ann King

No matter what industry you’re in or how big your operations are, guaranteeing sustainable business growth relies on a few key management practices, writes Ann King.

Sales performance enhancement with modern tech tools

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By Jason Ransley

For Axsys managing director Jason Ransley, sales gold lies outside of the spreadsheet. In this blog, he reveals how to use tech to best drive sales performance.

5 exit strategies for small business owners in New Zealand

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By Henry Brandts-Giesen

People get into small business for a host of different reasons, but all eventually find cause to move on. Here are five exit strategies that any small business owner should consider long before it comes time to pull the pin.

Confounded co-founders: What to do when business partnerships go bad

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By Mark Phillips

The stresses of jointly running an SME can strain most interpersonal business relationships, sometimes to the point where co-founders believe they can’t continue. Fortunately, an equitable solution may not be out of reach, writes Mark Phillips.

3 steps to make your digital customer experience more human

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By Renae Smith

Regardless of size or category, consumer-facing businesses must invest in their customer experience as a competitive advantage. In an increasingly online world, this means striking the balance between automation and the human touch, writes Renae Smith.
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