Industry

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How to find customers who are building or renovating

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By Beatrix Holland

Helping your customers to find you is key to a thriving business in the building and renovating game.

Want your brand to be Insta-famous?

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By James McGrath

It’s still possible to build a business on platforms like Instagram – but it is more difficult than in the ‘golden days’ of social media. Here are some tips on how to make it work.

Secure clients as soon as they walk in the door

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By Chris Marshall

Nobody likes to wait around, but there’s no reason why it should be such a chore for your clients.

How to use the power of demographics in your hospitality business

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By Renae Smith

No hospitality business can be all things to all people, and trying to offer something to every customer is a fool’s game – so knowing your customer base is super-important.

When good PR goes bad

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By James McGrath

The exchange of goods and services for social reach may sound like a fair trade, but not every business owner sees social media as valuable PR.

Want to grow your tradie business this year?

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By Kellie Byrnes

For many tradies it’s hard enough to get all the day-to-day jobs done, let alone think about ways to grow a business – but it’s worth taking a moment to look at the big picture.

What I learned in my first year on my own as a tradie

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By James McGrath

When tradie Adam Rapley from Krisp Aircon struck out on his own towards the end of 2016, he had no idea what awaited him.

What you need to know before starting a trade-based business

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By Campbell Phillips

While every trade is unique, career progression for most tradespeople is remarkably similar.

4 people you need when opening your first retail store

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By Ailsa Page

Opening a bricks and mortar retail store for the first time ever is exciting, but also a little bit daunting – so it’s best to get help.
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