Selling a service can be harder than selling an actual item that potential customers can touch – and selling something intangible needs different tactics.
One of the biggest barriers to a great business conversation is a person’s job title.
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
Nobody likes to wait around, but there’s no reason why it should be such a chore for your clients.
Whether it’s to sing for our supper or to wow an audience, giving a presentation is a staple of professional life. It’s also something most of us struggle with.
You hire a salesperson when you need more sales, right? Well, it’s a touch more complicated than that.
In a competitive landscape it feels like discounting may help you close the sale – but it will also have a negative impact on your bottom line.
It is a truth, universally acknowledged, that all savvy businesses must be in want of an app – right?
LinkedIn can be a great recruitment tool for talent, but it’s more than that. It can be used as a great channel for marketing.