One accounting practice’s niche market success story

When accountants talk about servicing niche markets, one’s thoughts turn to tradies or the farming sector, perhaps. So it’s a pleasant surprise to hear of a practice that focuses on dentists.

Albert Gigl heads up MW Partners Chartered Accountants in Melbourne’s South Yarra. The practice recently transitioned from Handisoft to MYOB Accountants Enterprise, and it’s his unique story that brought him to the MYOB Pulse’s attention – not to mention that most of his clients are MYOB users.

Albert’s passion for the industry goes beyond understanding the quirks of the dental industry’s GST rules; he recently shared his industry knowledge at a general dentists’ event.

Find out what it takes to be an accounting practice that focuses on a niche market.

Read the MW Partners Chartered Accountants story (PDF)