Advertising

SME advertising: 4 insights for the rest of 2024

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By MYOB Team

For SMEs, it can be difficult keeping up with digital trends. That’s why we’re giving you insights to drive your advertising for the rest of the year.

4 essential steps for making any digital marketing plan

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By Benjamin Kluwgant

Social media is a powerful tool that gives SMEs the ability promote their offering to a targeted and devoted audience. Here are the four steps in making an unbreakable digital marketing plan that will help you maximise the high potential of social.

What’s Instagram playing at by hiding ‘likes’?

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By Benjamin Kluwgant

Globally adored social media giant Instagram has kicked-off a new trial, preventing users from seeing ‘likes’ on the posts of others in a move to enhance authenticity – but will it have the desired effect without negatively impacting businesses?

How to win more business with letterbox drops

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By Kellie Byrnes

Small businesses seeking to gain exposure within a select geographical area may find advertising value for money with good, old-fashioned direct mail in the form of letterbox drops. Here’s how.

Creative ways to market your tradie services

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By Kellie Byrnes

As a tradie, it’s easy to get so busy doing your actual work for clients that you don’t get around to building your client list, too.

4 ways to improve your job ad’s performance

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By Renae Smith

Advertising vacancies for positions is a necessary aspect of growing any company, but all too often employers waste time with job ads that don’t hit the mark.

Million-dollar brand makeover on a shoestring

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By Mark Phillips

Hiring a specialist to give your brand a health check can be expensive. Here are some ways to cut costs without cutting corners.

5 expenses that can sneak up on your business

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By Colin Dunn

Managing your expenses is the key to managing profit in your business. Here are 5 expenses that can sneak up on you.