Are we about to enter an age of hyper-awareness of data’s worth? If so, what does that mean for the businesses who use their customers’ data to build better services?
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
No hospitality business can be all things to all people, and trying to offer something to every customer is a fool’s game – so knowing your customer base is super-important.
One of the biggest lessons the team at Dominos Pizza has learned has nothing to do with dough, but how innovation is a driver of profit.
Customers are an important part of a business. In fact, without them, you have no business. Knowing exactly how much they’re worth is key to whether your business will flourish or not.
Should hospitality business owners be afraid of their customers’ power?
Delivering a great customer experience can be as simple as being visible, reputable and reliable – but how do you stand out from the pack?
It’s easy to get stuck in the day-to-day of running a retail business, but finding time to surprise and delight your customers is key to ongoing success.
Customers hold the key to great marketing, how to change your products and how to improve your service – getting this information, however, can be tricky.