No hospitality business can be all things to all people, and trying to offer something to every customer is a fool’s game – so knowing your customer base is super-important.
People are sharing more of their data than ever before, but the key to capitalising on this trend is making sure you can demonstrate that the data is safe.
Customer research is often overlooked in business, but given your customers are the foundation of your business it should be front and centre.
To stay competitive in a fast-moving digital economy, you need to be on top of exactly what is happening in your business – enter Business Intelligence (BI).
On the fence about making the big jump from desktop to online accounting software? You may as well be on the fence about making your life easier.
Remember way back when the best way to gather information about your competition was to have quiet chats with their customers?
The best businesses don’t weather the storm; they avoid it completely.
How does this cloud accounting work? I would encourage you to take this information to your accountant or bookkeeper and start the conversation.
Scoping out competitors is one of the most important things a business owner can do, and SMEs can use that information to build Competitive Intelligence.