Marketing is a now a combination of online and offline activities, but to get the biggest bang for your buck you need to link both.
Most businesses find it easier to provide quality customer service in-person, but the online experience a customer has with your business is vital.
When people think about a business’s identity, they only think about the stuff they can see – but what they can hear is equally as important.
In content marketing, creating content is only half the battle. The other half is figuring out where to put it.
Over the last decade or so, one of the areas which has evolved the most is search engine optimisation (SEO) – so it’s important to keep on top of changes.