Advertising used to be focused on a simple, self-promoting message but the current saturation in the market means hospitality venues need to get more creative when promoting their offering.
Many hospitality owners dream of rave reviews and lines around the block. But few are prepared for this kind of success.
Engaging video content not only increases your hospitality business’ profile on social media, but is statistically proven to deepen customer trust, increase your ROI and boost profit margins.
No hospitality business can be all things to all people, and trying to offer something to every customer is a fool’s game – so knowing your customer base is super-important.
The exchange of goods and services for social reach may sound like a fair trade, but not every business owner sees social media as valuable PR.
Being your own boss and running your own show in the hospitality game is one of the best things you can do. But it can also one of the more stressful ventures to undertake if you take your eye off the ball.
In Australia and New Zealand, good weather combines with the festive season to make Christmas a busy time of year for most hospitality businesses.
Should hospitality business owners be afraid of their customers’ power?
If your business is hospitality you already know that social media can either make or break you – so best to have your Instagram game on point.