Search engine marketing (SEM) is one of the most cost-efficient ways to reach your target audience when they are ready to buy.
Promoting the founder’s personal credentials through the astute use of testimonials can help the business to gain a quick boost in credibility.
Follow these three keys to saving money when starting a business, and you will run a lean business that will have every chance to grow and be successful.
There are two schools of thought on whether pay-per-click is effective for brand names; one of which I believe and one of which I find tenuous at best.
Alisa Page believes selling is an art and a science, and it’s all about understanding what your customer’s needs are and how they think about things.
Losing customers and sales can occur for a number of reasons, but a lack of perceived trust, while common, is easily rectified and should not be ignored.
With many options available to businesses it can be challenging to refine marketing choices. Your best path to success is with a film strategy in hand.
Ensuring your business is ready for sale at all times is a surefire way to maximise the price someone is willing to pay for it.
As a new business owner you’ve invested time and funds into your visual identity, so here’s a checklist to ensure you apply to consistently and correctly.