Marketing

SEO and how Dexter just tried to kill my career

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By Daylan Pearce

The writers behind this fictional serial killer may not like it, but SEO practices are critical to the success of any modern business.

How to find the perfect client for your accounting firm

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By Matthew Snelleksz

As an accountant, landing the best clients is often tantamount to conducting the best business. Here’s a two step processing for finding the right client.

4 things you can do right now to raise your company’s profile

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By Trevor Young

Need to get more eyeballs on your endeavour? Here are four ways to raise your company’s profile.

Need more sales? Organise your customer database

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By Natalie Giddings

An unorganised customer database can lead to poorly allocated advertising dollars, so here are some tips to help you turn the situation around.

The Generalist vs The Specialist

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By Colin Dunn

When it comes to grow your business, does it make more sense to become a specialist in a limited number of offerings, or generalise with many?

Six reasons why you should never discuss price with customers

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By Simon Dell

Opening up discussions on price with customers can be damaging to your business’s success. Here’s why.

The worst marketing advice I’ve received

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By Liam Shorte

When it comes to growing your business, you are often reliant on the expertise of others who have been there and done that (or promote that they have), and you may miss their hidden agenda.

Why price is often irrelevant

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By Rhondalynn Korolak

There is a well-known truism that while some consumers might base their purchases on price, most will gladly pay a premium to get great service. Turns out, this is both practical and profitable advice. But what amounts to ‘great service’, and how can you develop it in your business? Most customers are loyal if you […]

Accountants are more social than we thought

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By David Smith

Many readers would be aware that Smithink 2020 recently conducted the inaugural Leaders and Laggards Technology Survey of accounting firms. One interesting finding was the number of firms that had a presence on social networking sites. 37% of firms surveyed had a Facebook page, 26% participated in Twitter and 56% had a LinkedIn profile. 53% […]
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