Marketing

How to create a website for your small business in 2019

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By Renae Smith

Having an online presence is vital to ensure that businesses stay relevant in the digital age. For most companies, a simple social media page just doesn’t cut it and a ‘proper’ website is needed. Luckily, as the world embraces the digital age, it’s easier to create a website than ever before.

5 steps to de-cluttering your marketing plans

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By Ailsa Page

De-cluttering isn’t only for shelves and sock drawers – the Marie Kondo magic works for marketing plans, too.

4 sure-fire video content marketing tactics

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By Benjamin Kluwgant

Today, almost everyone can create powerful video content, but few get it right. For businesses seeking to share their message, understanding how to cut through with their video content marketing strategy is critical for success

Blogging builders – Content marketing for trades and construction

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By Kellie Byrnes

Tradespeople and blogging aren’t often mentioned in the same breath, but there’s a strong case to be made for tradies jumping into the content marketing game as a way to strengthen their client base.

Valentine’s Day – The big, blooming business of love

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By MYOB Team

Like it or not, Valentine’s Day is a classic Hallmark holiday (without the holiday) with the special power to get people spending. As Huey Lewis said, that’s the power of love.

How to take the reigns of a regional tourism business

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By Campbell Phillips

When this young professional made the move to NZ from the UK in search of greener pastures, she couldn’t have predicted the result would mean buying a decade’s old horseback touring outfit.

4 steps to develop a beautiful brand identity for your hospitality business

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By Renae Smith

Brand identity is a phrase that gets thrown around a lot in the hospitality industry, but it’s also one of the areas in which many venues seem to be most challenged.

7 ways to turn Christmas traffic into new customers

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By Tim Nicholas

If you run a business where foot traffic or website traffic are critical factors to your success, then Christmas is a vital time of year to get more visits and sales. Here are some ideas for turning once-off Christmas shoppers into loyal customers.

Should my business use PR? Here’s what you need to know

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By Ailsa Page

What is public relations (PR) and is it something that all businesses can use? Is it something that as a business owner you or your staff can do or does it need to be outsourced to a professional?

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