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Australian small businesses rank MYOB number one for accounting software for second consecutive year

Leading business management platform MYOB has received Canstar Blue's Most Satisfied Customers - Accounting Software award for the second year running, scoring five-out-of-five star ratings and outperforming the market in all categories including value for money, ease of use and client service. 

Canstar Blue is one of the country’s most respected comparison websites, surveying a sample of Australian small-to-medium sized business owners, who rate their satisfaction with products or services across key areas. 

According to the Canstar Blue satisfaction research, ease of use is now the key driver of customer satisfaction for accounting software in 2024, with MYOB awarded five stars in this category. 

Paul Robson, CEO at MYOB, said he is proud to have the achievements of the organisation acknowledged in this competitive category.  

“We’re honoured to be recognised again by Australian small businesses, and to have scored the highest customer satisfaction ratings in 2024. Our team works hard to deliver a market leading business management platform that solves key workflows, and to see five stars across all categories makes this result incredibly rewarding,” Paul said. 

“The ongoing cost of living challenges have been felt acutely across the small business sector, and many are feeling the pinch with rising expenses and lower consumer spending. We are focussing our efforts on making the platform as efficient as possible, freeing up time for owners to focus on running their business.” 

MYOB’s cloud-based platform includes deeply integrated solutions to help manage taxes, invoicing, payments, payroll and inventory, and can scale with the needs of the business. 

Christine Seib, editor-in-chief at Canstar Blue said:  

“Half of the small-to-medium-sized business owners and managers surveyed by Canstar Blue say their accounting software is critical to their business and makes operating their business easier. A third believe it contributes to the growth of their business. These findings are a tribute to top accounting software providers generally and particularly to MYOB, which delivers the support owners and managers expect and then some more. 

“MYOB received straight five-star scores from its own customers for every factor in Canstar Blue's research, by being easy to use and integrate with other business systems, offering a desirable suite of features and functions, including reporting, within a slick design, backed by good customer service.  

“MYOB managed to deliver these while still providing what customers viewed as good value for money, leaving them highly satisfied overall. That made MYOB the winner of Canstar Blue's Most Satisfied Customers - Accounting Software award for 2024, following up its win in 2023.  

“In total, MYOB has won the Most Satisfied Customers award in this category four times in the past decade, underlining its commitment to accounting software excellence." 

For more information about MYOB’s Canstar Blue-winning offerings, visit myob.com/au.

ENDS 

For further information please contact

Selina Ife

Media Manager

E: selina.ife@myob.com

About MYOB

MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. MYOB delivers end-to-end business, financial and accounting solutions direct to businesses employing between 0 and 1000 employees, alongside a network of accountants, bookkeepers and consultants. For more information visit myob.com or follow MYOB on LinkedIn.

About Canstar Blue 

Canstar Blue is Australia’s most-trusted comparison website, dedicated to helping Australian consumers make better-informed purchase decisions. Canstar Blue aims to act as a real voice of consumers based on quantitative research, with the results freely available to consumers at canstarblue.com.au. Canstar Blue provides customer satisfaction research and expert ratings for more than 1,800 brands across more than 300 consumer products and services. This includes price comparisons for energy, phone and internet providers. Launched in 2010, Canstar Blue is a sister company to Canstar, a leading research and expert ratings agency and Australia’s biggest financial comparison site