Leading business management platform MYOB has held an ambitious goal over the past few years: help more Australian and New Zealand businesses start, survive and succeed.
Announcing the acquisition of homegrown technology start-up, Tall Emu, MYOB’s mission to help SMEs to achieve their full business potential is one step closer.
Australian software solution Tall Emu enables full end-to-end management of business operations, offering a market leading customer relationship management tool with additional capabilities to link in key sales processes, providing a seamless, real-time view of the business operations.
Tall Emu’s unique functionality includes the ability to see and track multiple sales flows including marketing and lead management, quoting and selling, online payment, back-order handling, fulfilment and delivery and post sales services.
The acquisition complements MYOB’s core capabilities in accounting and compliance, and specialised inventory and industry-specific solutions, and offers future development opportunities by bringing together end to end management alongside financial management.
MYOB General Manager SME - Emma Fawcett, said that the acquisition was an exciting move which would bring more effort and focus to solving the problems that plague small business owners.
"We are delighted that we’ll be working with Tall Emu’s highly experienced team to combine our skills and knowledge so we can continue to build great software solutions that solve real business challenges for SMEs.
"As a product that is specifically designed for SMEs, we are excited by the potential for Tall Emu’s software to help our customers save time, improve efficiency and grow revenue – delivering the technology which may previously have seemed out of reach, or cost prohibitive," said Ms Fawcett.
While there will be no immediate changes to day-to-day business operations, one of the first actions following the acquisition will be a significant investment in research and development for Tall Emu, enabling the team to explore product and feature enhancements and longer-term MYOB integration opportunities.
Tall Emu CEO - Mike Nash, said the opportunity to work with one of the most impactful and experienced technology businesses in ANZ was a dream years in the making.
"The acquisition is a magnificent outcome for us. We are incredibly excited by the prospect of learning from the MYOB team and leveraging their decades of experience, market and brand awareness, to unlock the full potential of our software for more businesses," said Mr Nash.
Mr Nash said the easy user experience and strong integration capabilities across all elements of business operations - including pricing, phones, website, inventory – returned value for SMEs day-by-day.
"Some of our customers spend all day on our software – the software shows them that they don’t need buckets of money to get access to the information they need, and, in fact, they can leverage the existing systems to gain an end-to-end view. It’s a whole of business process," said Mr Nash.
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About MYOB
MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. MYOB delivers end-to-end business, financial and accounting solutions direct to businesses employing between 0 and 1000 employees, alongside a network of accountants, bookkeepers and consultants. For more information visit myob.com or follow MYOB on LinkedIn.